What is True
Financial Freedom?

If you talk about financial freedom with people, you’ll soon learn that everyone defines it differently....

For some, it’s the ability to send their kids to college and take a vacation every now and then. For others, it’s building a nest egg for retirement and being able to bless their family when they’re gone. Financial freedom makes us all think about different things that matter to us, but in the end, what we all want is the same: the ability to live our best life and weather any storm that comes our way.

Here at Freedom Financial Group, we take a Biblical approach to wealth management, helping people take charge of their finances and align their money with their values.

We don’t believe in a one-size-fits-all approach, and instead take the time to really get to know people and what drives them before we make recommendations on anything. We act as a sounding board for our clients, talking through their goals, their fears, and what opportunities are available to them, and we help them figure out what the best path forward is.

No matter where you are in life or how much planning you have or haven’t done, if you want to pursue true financial freedom, we’d love to talk.

Meet Our Team Schedule a Consultation

Honor the Lord with your wealth and with the best part of everything you produce. Then he will fill your barns with grain, and your vats will overflow with good wine.

Proverbs 3:9-10

Meet Our Team

Taylor White

About Taylor

Elisabeth Ashley Ayub

About Elisabeth

Nathan Crow

About Nathan

Trey Thedford

About Trey

Willo Kennington

About Willo

George Reninger

About George

Taylor White

Taylor White has been in Financial Services since 2010, and founded Freedom Financial Group in 2012.

He speaks both nationally and locally at: churches, places of business and universities on how to “Fortify Financial Goals.”

Taylor believes all wealth is God’s, and that we are just temporary stewards of His wealth. He believes in using a biblical approach to understand and implement time-tested principles about wealth.

Since 2014, he has served at The University of Texas at Tyler, as Chairman for the Center for Family Business, within the Soules College of Business. Here he helps connect likeminded entrepreneurs with resources for personal and business development.

He invests not only into the entrepreneurial mindset of likeminded adults but, also into the future of entrepreneurial mindsets of the youth. Each year he hosts and Sponsors “Freedom Venture Fair.” A place where children can showcase their entrepreneurial concepts and dreams.

Since joining financial services, Taylor has qualified every year to be a member of the Million Dollar Round Table (MDRT). MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service. MDRT membership is recognized internationally as the standard of excellence in the financial services industry.

Taylor has been married to his best friend, Jennifer, since 2002. They have 3 children: Amelia, Genevieve, and Wilder. He is an avid musician, tennis player, golfer, and hunter.

He invests a lot of time into his family. Most Fridays, you can catch Taylor dancing in one of his many funny costumes, doing crossing-guard duty at his kid’s school. Afterwards, he reads to classes, giving the teachers and students all some much needed laughs! You also will find him teaching music lessons at his children’s school. Taylor and his wife have owned and sold multiple businesses in the Tyler area such as: a local retail store, magazine company, and van rental company. They currently hold multiple real-estate ventures, ranging from commercial, single and multi-family properties, as well as development projects.

At the center of everything that he is and does, is his faith in the God of the Bible. Taylor finds great joy serving as a deacon at his church, and has led many men’s groups over the years. He is a constant witness to whomever will hear the news of what God has done, and is doing!

Nathan Crow

Nathan takes the approach to being a resource for you, your family, and/or your business by: being EFFECTIVE in preserving your wealth, in an EFFICIENT manner through developing and utilizing FUNCTIONAL strategies all while ensuring you are CONFIDENT and COMPETENT with the techniques and tools utilized in your strategy. Through this approach we will collaborate to develop a plan to be implemented in building your FINANCIAL FORTRESS. He founded 15 small businesses and sold 11. Deciding not to retire, understanding the business and personal finance world, he chose to dedicate himself to other small business in helping to secure their financial goals.

Nathan graduated from Texas A&M University Class of 2006 with a degree in Agriculture Leadership & Development. Nathan has been in public service as a firefighter since 2008. In addition he and Katherine have started, operated, purchased, and sold multiple small business’. Through his experiences; Financial Services has been a lifelong pursuit for Nathan and he is excited to be a resource for people like you, your family, and your business.

Trey Thedford

Trey Thedford is an Insurance and Financial Services Professional who joined Freedom Financial Group September 2016. Trey enjoys working with families, entrepreneurs and employers who are looking to grow, manage and protect their nest eggs. He believes the secret to success is simple, as his father used to say “you’ve got to pay yourself first!” There is a lot of financial noise out there, chasing the financial “flavor of the week” or failing to implement a sound plan is a disaster that can be avoided. Life happens to us all but wealth isn’t an accident.

During his off time you can find Trey spending time with his daughter Alexis, his Miniature Schnauzer Roxy and riding his Harley all over the place!

A Tyler native, he is a 2006 graduate of Tyler Junior College with AAS: Human Services. He spent 7 years working in the counseling industry. His father, Gary Thedford, CLU® was a successful advisor in Tyler who passed away in 2015. Trey felt led to follow in his father’s footsteps continuing the legacy of helping people take care of what’s important.

Willo Kennington

Willo Kennington has been in the business industry of helping manage employees for over 20 years, as well as helping business growth and improving the bottom line for companies. Willo has always had a passion to help others and, he gets so much out of seeing them happy. He brings to the table years of experience in business building and management as well, as a huge loving personality that makes talking with him a great experience. Willo is focused on reaching and guiding you through the process of achieving your financial goals.

Willo enjoys spending his free time with his wife Dusti Kennington, whom is a successful hair stylist. They spend every opportunity they have with their three kids. He is an active member in the Smith County community and spends time cultivating relationships with his friends.

Elisabeth Ashley Ayub

Elisabeth Ashley Ayub, Chief Brand Officer of Freedom Financial Group, joined us after years of experience in communications, events and marketing industries. She is an award winning communications director. She will be your liaison to establish a relationship with FFG moving forward. Whether it be your navigation process, hosting an event at your place of business or partnering on charities or community functions she will bridge the way for us to work cohesively.

Elisabeth and her son Tristyen are members of Marvin United Methodist Church and volunteer often. Elisabeth owns an award winning event planning company in East Texas. Over the past few years, Elisabeth has worked passionately on political and marketing campaigns.

George Reninger

George Reninger is highly motivated by a sense of divine calling and financial purpose in caring for his clients. George graduated with honors holding a science degree in Management Information Systems, having worked in a number of America’s strongest corporations including Standard Oil, IBM, AT&T, and The Federal Reserve Bank. Following his corporate experiences he started his own 501(c)3 from which he strategically partnered with various faith based NGO’s to deliver leadership, care and practical nutrition to students, orphanages & children around the world.

George then started his own financial development company and traveled across the USA and to over 45 countries opening diverse markets for nutritional technologies and micro-business development with cultural sensitivity. He is a graduate of Christ For The Nations leadership institute in Dallas, Texas (CFNI.org), and he now volunteers his time serving the organization through Partner Development. George lives in the greater Dallas area with his wife Katie and has 6 children.

Licensed States

Map of Licensed States

Our Clients

Here at Freedom Financial Group, we work with incredible clients throughout Texas and in several other states. The map to the left shows where we are currently licensed, but if your state isn’t highlighted, don’t worry, we can still help. Our clients are different ages, different occupations, and different income levels, but the people we work best with have some things in common:

Think Outside the Box

Take Charge of Life

Entrepreneurial Mindset

Successful Career

Confident & Driven

Financial Review

Coachable & Passionate

Big Picture Thinker

Proactive and Open

Faith & Family

Core Services

- Rollovers
- IRA's
- 401k
- Mutual Funds

- Real-Life Financial Conversations
- Passive Income Strategies

- Life Insurance
- Long Term Care
- Insurance
- Annuities

Personal Solutions

Business Solutions

Medical Professional Solutions

Personal Solutions

Freedom Financial Group provides individuals and families with innovative, cutting-edge products and services to help them grow, protect and conserve their wealth through all stages in life. Taking into account your needs, goals and tolerance to risk, we will work with you to bring clarity to where you’re going and how to get there. Some of our key services are detailed below.

  • - Estate Planning
  • - Asset Protection
  • - Charitable Planning
  • - Investment Management
  • - Disability and Extended Care Needs
  • - Passive Income Solutions
  • - Retirement Planning
  • - Education Planning

Business Solutions

Here at Freedom Financial Group, we offer a wide array of services to help business owners address their financial needs at every stage of the business life cycle. Taking into account their personal values and financial goals, we create and execute customized strategies to help entrepreneurs meet their objectives. Some of our key services are detailed below.

  • - Executive Benefits
  • - Succession Planning
  • - Key Person Insurance
  • - Funding Buy-Sell Agreements
  • - Funding Deferred Compensation

Physicians, dentists, and other medical professionals

Here at Freedom Financial Group, we understand the financial challenges of being in the healthcare industry. Our advisors are prepared to work with you every step of the way, from residency until retirement. Our team focusses on the financial planning of medical providers of all specialties. No matter your specialty and no matter what challenges you face, we are here to assist you.

  • - Charitable Planning
  • - Tax Planning
  • - Retirement Planning
  • - Education Planning
  • - Debt Management
  • - Asset Protection
  • - Employee Benefits
  • - Insurance
  • - Disability Insurance

FFG Process

The wise have wealth and luxury, but fools spend whatever they get.

Proverbs 21:20

FFG Seminars

The team at Freedom Financial Group enjoy teaching others how to achieve true financial freedom through a Biblically-centric approach. His seminars are designed to help people learn how to establish passive income, reduce their tax liability, protect their assets, and align their wealth with what matters most to them. If you’re interested in having them speak for your church or group, fill out the form below and someone will be in touch soon.


Additional Resources coming soon!

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Good people leave an inheritance to their grandchildren, but the sinner’s wealth passes to the godly.

Proverbs 13:22

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